Launching in Tignes during the Winter X Games week, Looking Sideways is an alternative project which aims to bring art, photography, music, film making and riding together in an ongoing series of events, exhibitions and, of course, rocking parties.
Snowboarding’s (boardsports) relationship with music and art is undeniable - from the classic video parts that inspired us all and introduced the soundtracks of our roadtrips, to the art and graphics which adorn boards, tshirts and the stickers that we leave in hard to reach places everywhere we go. The surf, skate and snow scene is built on a culture of rampant creativity. about time then, for a project which celebrates this... and gives a little back!
The launch event in Tignes, France, from March 14-19 promises an action packed 5-day programme featuring live music from acts as varied as rising super star Ben Howard, beatboxers Duke and the legendary Dalikfodda rock night featuring TruckFighters & Jet Black. On the art front Schoph Schophield will have a solo show of new, original work and James McPhail will exhibit a retrospective collection of his snowboard work. as if that’s not enough there will also be design competitions, pro riding photo-sessions & demos, mini ramp skating, film making, on location magazine publishing, live blogging, film premieres and much, much more.
The Loop Bar will be transformed to host the inaugural fringe programme: by day offering a live art wall, interactive sculpture and a miniramp with open access and pro demos hosted by Vans (who will also, of course, be bringing their infamous waffle stand!) and Burn energy drink. Apres and evenings will see five nights of music, parties, intoxicating art and general good times.
Looking Sideways will provide an inclusive, world class creative outlet to established mainstream events, adding value, depth and fun to the fringes of competitive events in the boardsports calendar. Crucially, events are free with access to anyone with an open mind and, with the aim of giving something back and raising awareness, art, photography and swag from Vans and other partners will be raffled off in aid of our environmental partner POW (Protect Our Winters).
The organisers will set up a media hub at the Dragon Lodge where press can gain access to artists, musicians and riders involved in the event. Media partner Huck magazine will also be setting up a mobile studio - producing videos, holding interviews, live blogging, a short film and a free digital minimag throughout the week.
For more information, program details and ways to get involved go to
